CAMPAIGN GOALS

  • Strengthen Built by Babb’s brand visibility and lead generation in Coastal Virginia

  • Engage customers through website, email, PR, and social media

  • Highlight craftsmanship and community values through the Union Church Millworks partnership

  • Promote and host a high-impact Grand Opening Event for the new showroom in September

  • Position Built by Babb as a trusted, fast-response contractor for roofing, renovations, and interiors

WEBSITE MANAGEMENT

Objectives:

  • Keep the website conversion-focused and optimized

  • Improve SEO rankings and update seasonal content

  • Integrate showroom information and partner promotions

Deliverables:

  • Monthly website updates and performance monitoring

  • Quarterly landing pages (seasonal campaigns, showroom promotions)

  • Union Church Millworks page with featured species, finishes, and gallery

  • Showroom Grand Opening Section with RSVP, previews, and countdown

  • On-page SEO improvements and analytics tracking

EMAIL MARKETING
(Bi-Weekly)

Strategy:

Use consistent, targeted email campaigns to drive service bookings and promote the showroom.

Campaign Themes:

  • “Storm Season Specials”

  • “Before & After: Renovation Spotlight”

  • “Roofing That Tops All”

  • “Project of the Month”

  • Bi-Monthly Home Renovation Highlight

  • Union Church Millworks Product Features

  • Grand Opening Countdown: Email series including sneak peeks, vendor showcases, and RSVP reminders

Technical:

  • Automated email workflows for new leads and referrals

  • Event invitation and follow-up series

  • Segmenting by service history or interest (roofing, remodels, interiors)

PUBLIC RELATIONS
(Monthly)

Strategy:

Boost regional and national awareness, media presence, and brand trust.

  • Coastal Living

  • Souther Living

  • Better Homes & Garden

  • COVA

Deliverables:

  • Monthly press releases

  • Feature pitches to local lifestyle and real estate media

  • Community press: sponsorships, public service, storm recovery stories

  • Grand Opening Media Kit for showroom event (including press release, guest list, feature photos)

  • Outreach to local media for event coverage and interviews

SOCIAL MEDIA MARKETING

Strategy:

Build brand loyalty and visibility with content that reflects craftsmanship, speed, and community pride.

Platforms:

Facebook, Instagram, Google Business Profile, LinkedIn

Content Pillars:

  • Project Highlights (Before/After)

  • Behind the Build (team features, time-lapse installs)

  • Toolbox Tips (maintenance, weather-readiness, energy savings)

  • Renovation Highlights (every other month)

  • Union Church Millworks Feature Series

  • Showroom Grand Opening Campaign

    • 6-week teaser series

    • Vendor spotlights

    • Behind-the-scenes showroom buildout

    • Event highlights and live coverage

Cadence:

  • 2-3 posts per week

  • Daily engagement monitoring

  • Monthly insights and strategy review

FEATURED CAMPAIGNS

BUILT LOCALLY

Tagline: Built by Babb. Built for Life in Smithfield, Virginia.

This campaign ties community trust, local expertise, and craftsmanship together. Renovation highlights, team features, and supplier stories (Union Church Millworks) will be released through blogs, email, and social.

SHOWROOM GRAND OPENING – SEPTEMBER 2025

A signature event designed to welcome the community, showcase services and craftsmanship, and launch new partnerships.

Event Components:

  • Co-branded with Union Church Millworks

  • Ribbon-cutting ceremony with media coverage

  • Tours of custom trim, cabinetry, and roofing mockups

  • Giveaways, refreshments, and client referral rewards

  • Live social media coverage and community tagging

  • Press release distribution before and after event

  • Invitation campaign (email, website, social, local business outreach)

  • Photography and video asset creation for future use

TIMELINE

Month Activities Month 1 Website & brand updates, showroom content buildout, first Renovation Highlight & Millworks feature Month 2 Launch showroom promotion pages and teaser emails, Grand Opening PR kit ready Month 3 (September) Full media and social push, host showroom event, post-event content series

PRICING STRUCTURE

  • Website Management Monthly $500/mo

  • Email Marketing Bi-Weekly $600/mo

  • Public Relations Monthly $750/mo

  • Social Media Management Weekly $1,200/mo

  • Bi-Monthly Renovation Feature $450/every other month

  • Showroom Grand Opening (Planning, Content, Promotion, On-site Support) $1,200

Note:

  • *Event videography or catering costs billed separately as needed.

  • **Agreed trade for work

OPTIONAL ADD-ONS

  • Paid social ad campaigns

  • Event registration system with SMS/text reminders

  • Printed signage and branded collateral for showroom

  • Realtor and trade partner VIP night (pre-event preview)